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Downtown Omaha Wayfinding Project Unveiled

(Omaha, Neb.) Jan. 30, 2013 - The Omaha Downtown Improvement District Association, along with Mayor Suttle and Downtown Omaha Inc., has announced the construction of the Downtown Omaha Wayfinding Project and unveiled the first of the Wayfinding signs to be installed. At a media conference this morning, the public got their first sight of this highly anticipated system of pedestrian and vehicular signage. 

The Wayfinding signs will easily and cohesively direct visitors to 27 of Omaha's attractions throughout the entire downtown corridor. The first two signs to be installed are located at the northeast and northwest corners at the intersection of 10th & Jackson Streets. All of the 88 signs will be installed by the end of March 2013.wayfinding

Design development and installation was conducted by RDG Planning & Design, the project's manager, in partnership with the expertise of Poblocki Sign Company. The Wayfinding system includes vehicular signage panels with routes to direct traffic around downtown Omaha efficiently. The brightly color-coded pedestrian signage panels route foot traffic throughout downtown to identified destinations and open spaces within downtown. The design delivers information in a functional and visually appealing way and allows for future expansion of the system as the greater Omaha area continues to grow.

"With the impressive growth and development of downtown Omaha, this kind of signage is indispensable," said Joe Gudenrath, Executive Director of the Downtown Omaha Improvement District. "It was important to work with the local attractions to create this unified system that solidifies the area in both a physical and communal manner. The Wayfinding signage will communicate the many noteworthy things downtown Omaha has to offer to its visitors in a new and helpful way."

John Sova, Principal at RDG Planning & Design, added, "The new Wayfinding system is intended to enhance the visitor's experience throughout downtown Omaha. Many of us have visited other cities that have such systems in place and wondered 'Why not here?' Once installed, this system will elevate the image of downtown Omaha as a welcoming place to spend time. Hopefully, the system will be expanded to highlight other unique areas of the city in the future."

The attractions that will be featured on the Wayfinding signage include: Bemis Center for Contemporary Arts, CenturyLink Center, Civic Auditorium/Music Hall, Creighton University, Durham Museum, Film Streams, First National Bank Sculpture Park, Gene Leahy Mall, Heartland of America Park, Henry Doorly Zoo & Aquarium, Holland Performing Arts Center, Hot Shops Art Center, Joslyn Art Museum, Bob Kerrey Pedestrian Bridge, Lauritzen Botanical Gardens, Lewis & Clark Landing, Midtown Crossing, North Downtown, Old Market, Omaha Children's Museum, Orpheum Theater, Rose Theater, TD Ameritrade Park, The Riverfront, Turner Park, University of Nebraska Medical Center, and Omaha Visitors Center.

The Wayfinding project received generous support for its design, installation, and maintenance from the City of Omaha, The William & Ruth Scott Family Foundation, The Peter Kiewit Foundation, The Omaha Convention & Visitors Bureau, The Downtown Omaha Improvement District, Midtown Crossing, Mutual of Omaha, Creighton University, First National Bank, and HDR, Inc.